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Rooted in Nature, Grown for Strength


Agency
Aug 01, 2025

Amidst this vibrant celebration of history, culture, and nature, Millex proudly showcased its vision of healthy living and strength through a dedicated stall, bringing the power of millets to one of Karnataka’s most prestigious stages.

Millex’s participation at the Lalbagh Flower Show was more than just brand presence—it was an interactive experience for the community. With its core philosophy, “Rooted in Nature, Grown for Strength,” Millex introduced thousands of visitors to the incredible benefits of millets as superfoods—nutritious, sustainable, and perfect for modern lifestyles.

A Stall That Stood Out

Free Sampling Spots – Millex products and tasting sessions at 5 key points near entry gates and the bandstand.
Coupons & Giveaways – Driving footfall back to the main stall.
Pamphlets & Info Cards – Quick guides on “Why Millets = Superfoods for Strength.”
Interactive MC Engagement – Keeping the crowd entertained, encouraging participants, and driving social media buzz.
The stall blended fun, fitness, and food education, showing how Millex is committed to promoting health and strength in a way that resonates with both young and old.

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The Lalbagh Flower Show provided Millex with a massive platform of 15+ lakh footfalls, giving the brand unmatched visibility. Beyond product awareness, the event helped Millex connect with families, fitness enthusiasts, and wellness-conscious consumers who are seeking natural and nutritious alternatives in their daily lives.

Building Connections with the Community

With Millex, the future of nutrition is as strong and sustainable as the roots it comes from.

With branding on entry gates, ticket counters, standees, and baby feeding rooms, Millex made its presence felt across the entire flower show. The combination of strategic visibility and engaging activities ensured that Millex wasn’t just seen—it was experienced.

The Millex stall at Lalbagh was more than an event—it was a movement towards healthier choices. By blending tradition (millets as India’s ancient grains) with modern wellness, Millex reinforced its role as a brand that fuels strength naturally.

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As Bengaluru embraced flowers, colors, and heritage at the Lalbagh Flower Show 2025, Millex added another shade to the celebration—the color of strength, health, and vitality.

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David Colins

Author

What an insightful piece! Mrs. Mangalambike’s leadership is a true example of how one can balance strategy with empathy. Her approach to empowering brands and building relationships is truly commendable.

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